Blog

Insights on creative testing at scale.

Frameworks, case studies, and playbooks from the team building the AI UGC pipeline for performance marketers.

We're launching the blog soon.

First articles dropping Q2 2026. Here's what's coming.

Strategy

The 3-2-1 Framework for Creative Testing at Scale

How top-performing teams structure their weekly testing cadence to find winners consistently.

Coming soon
Case Study

How a DTC Brand 4x'd Their CTR with AI UGC

A breakdown of the angle-testing process that turned a plateauing ad account into a growth engine.

Coming soon
Playbook

Hook Writing for AI Spokespersons: What Actually Works

Lessons from 10,000+ AI-generated ads on what hooks drive watch time and conversion.

Coming soon
Industry

The State of AI UGC in 2026: Where We're Headed

Market data, adoption curves, and what the next 12 months look like for AI-generated creative.

Coming soon
Tactical

Format Guide: 9:16 vs 1:1 vs 16:9 — When to Use What

Platform-specific formatting decisions that impact performance more than most teams realize.

Coming soon
Strategy

Why Your Best-Performing Ad Will Fatigue in 14 Days

The creative fatigue curve, and how to build a system that stays ahead of it.

Coming soon