---
name: viralinn-campaign-planning
description: Turn a brand brief into an evidence-based creative campaign plan for Viralinn MCP, including angles, shot briefs, avatar choices, and a production handoff.
---

# Viralinn campaign planning

Use this pack to develop a campaign before production. Deliver a reviewable plan in the conversation or the user's chosen file format. Planning alone does not submit generations or publish content.

## Ground the campaign

Discover the connected Viralinn MCP tools and their current schemas. Use available read tools to inspect the intended workspace, brand, audience, product, and existing approved assets. If brand context is unavailable, work from the supplied brief and label gaps; never borrow another brand's positioning. Keep supplied claims separate from verified evidence and creative hypotheses.

Establish the campaign objective, placement, aspect ratio, audience problem, offer, proof, CTA, and requested deliverables. Ask only for missing choices that would materially change the plan. Reuse explicit choices already made by the user.

If the brief needs an on-camera identity, use the available avatar search/list/detail tools to present appropriate candidates with their real IDs and reference images. Preserve the user's selection. Do not silently choose a different identity or claim a fictional avatar has personally used the product.

## Develop distinct angles

Build angles around different audience motivations or proof mechanisms, rather than changing only the opening wording. For each proposed creative, include:
- The audience insight and promise, with the source supporting any factual claim.
- A spoken hook that sounds natural, followed by the story beat and product proof.
- Visual action, framing, environment, product interaction, and audio intent for each shot.
- CTA, placement, approximate duration, and the hypothesis the variant tests.

When references are supplied, distinguish observed technique from your explanation for its performance. Metrics do not establish why a video succeeded. If frame/audio examination is needed, use an available reference-analysis skill or request the missing evidence; a link alone is not inspection.

## Handoff to production

Give each creative and shot a stable label. Record brand/product/avatar IDs when confirmed, approved claims, aspect ratio, required assets, and any unresolved dependencies. Keep script, visual prompt, and audio instructions separate so another agent can assemble the studio reliably.

If the user also authorizes production, continue using the live MCP schemas and their cost constraints. A campaign plan does not increase generation credits, Composer allowances, or MCP production-action allowances. Report any blocking missing asset or approval with the specific affected shot.